The Appalachian Mountain Club (AMC), in collaboration with the Coalition for the Delaware River Watershed, the New Jersey League of Conservation Voters, and the Conservation Voters of Pennsylvania, has launched the “Delaware River Means” campaign. This online photo and story entry contest focuses on the benefits and experiences around the Delaware River Watershed, aiming to engage residents of and visitors to the Watershed in appreciating its unique qualities.
The Delaware River Means campaign consists of four contests, each focusing on one distinct characteristic of the Delaware River Watershed: fun, beauty, togetherness, and history. Participants may enter a photo and story relating to one or all of those themes, with chances to win a variety of prizes. Throughout the contests, participants will be able to share their story and photo on social media with the tag #DelawareRiverMeans, encouraging their friends and family to click the “I’m Inspired” button on their entry. The most inspiring entry will win a specially curated prize for that contest, with a retail value of approximately $500. In addition, any person who signs up to learn more or enters any of the four contests will be entered to win a stand-up paddleboard as a grand prize, and entered to win a weekly T-shirt giveaway.
The “Fun” contest will be featured first, launching in July 2017. A winner will be announced in the fall of 2017. The voting period for “Beauty” begins in winter 2017, “Togetherness” in spring 2018, and “History” in summer 2018. Entries may be uploaded to any of the four contests at any time prior to their winner’s announcements.
Funding for the Delaware River Means campaign comes from the William Penn Foundation.
This project aims to build a greater constituency for watershed protection surrounding the Delaware River Watershed, implemented through outreach to outdoor recreation communities. Delaware River Means hopes to engage at least 1,000 recreationists in celebrating the Delaware River Watershed and further engaging these users in conservation programs, events, and action moving forward. The campaign and its related contests will run through the beginning of 2019.
For more information and to enter any of the four contests, visit https://delawarerivermeans.com/.